I started writing the Desk of Brad in 2009 as a weekly essay to the team at my company, Tahzoo. The idea was simple: share what I was thinking about, what I was reading, what was keeping me up at night. Over fourteen years and more than five hundred essays, the DOB became something I did not expect. It became a record of how I think.
Some of those essays were about customer experience and digital transformation. Some were about leadership and culture. Some were about Immanuel Kant, or the moral compass of middle schoolers, or why optimism is a discipline and not a disposition. The common thread is a belief that the way we build technology, teams, and companies should be grounded in something more durable than the next quarterly review.
I am now building StoryShift, a knowledge-graph platform that helps large enterprises make AI actually useful. Before that, I built and ran Tahzoo, a global CX agency, for fourteen years. This publication is where the best of the Desk of Brad archive lives, along with new essays on AI, experience design, leadership, and the work of building things that matter.
