Where Everyone Knows Your Name
“Courage is simply doing whatever is needed in pursuit of the vision.” — Peter Senge, The Fifth Discipline
Hi Everyone,
Where everyone knows your name… and they’re always glad you came.
Do you make your customers feel this way? Do you know them and are you glad to be working for them? Our business is based on relationships and adding value.
I was thinking recently about a bar I go to where two of the staff, Jason and John, make the place a great experience for me. Not because the drinks are special. Because they remember me. They ask about my week. They make me feel like coming in was a good decision.
That got me thinking about how each of you makes great experiences for our clients. Over the next week, send me what you do to make working with you a great experience. I’ll feature the ideas in next week’s Desk of Brad.
If you find yourself short on answers, then it’s time for a personal inventory. Why are you here? Our goal is to make millions of people a little happier every day. Your clients should be part of that equation. If you’re not proactively trying to figure out how to make a difference and leveraging your unique value to make it happen, then it’s time to get started.
We have a lot to be thankful for. A great team. Great clients. A chance to make a difference in our work. We are agents of change, and change is hard. The comfort of a strong relationship and excellent work is what allows our clients to change in the first place. We are happiest when we do hard work and begin to see the results. Think about getting in shape, going on a diet, or learning a new language. The work is hard. The results are worth it.
Like a good trainer, friend, or teacher, let’s help our clients achieve the outcomes they want.
Our clients deserve to feel like they just walked into Cheers when they interact with you. So do your colleagues. We hire smart and happy people. Let your bubble of joy surround your clients and your team.
It’s not too late to get started. It’s not too late to make a change. It’s not too late to put others above yourself. And if none of that works, then fake it until you make it. Put that smile on and let it shine.
Let’s go be great,
Brad